APRA Agency was founded in 1994 and is famous for its extensive PR and media relations’ experience and event management expertise. Over the past years it has successfully completed numerous communications programs on issues from tax reform, investment promotion and pension reform to popularization of Bulgaria and its historical and cultural heritage. Alongside offering full communication service, APRA Agency also has own in-house production, thus offering its clients even broader portfolio of benefits to its clients.
Since July 2002 APRA Agency has been an affiliate partner of Porter Novelli International (http://www.porternovelli.com/) and officially operates under the trademark APRA Porter Novelli. Porter Novelli International is among the four largest PR firms and is represented on all markets and continents. It serves its clients through 96 offices in 57 countries. Porter Novelli International is a part of the Omnicom group (http://www.omnicomgroup.com/), that unifies several large PR and advertising agencies among which are DDB, BBDO, TBWA. Omnicom group provides advertising, strategic media planning and buying, direct and promotional marketing, public relations and other communication services to over 5,000 clients in more than 100 countries. Some of the biggest clients, for which Porter Novelli International works worldwide, are: Hewlett-Packard, BASF Corp., Nokia, Cisco, PricewaterhouseCoopers, Procter&Gamble, Wrigley, Gillette, Danone, McDonald’s, SmithKline Beecham and many others.
The agency has extensive experience in developing communications strategies and programmes for complex issues affecting a wide range of audiences. The company’s clients include some of the world’s leading corporations, institutions and government agencies. Over the years APRA Porter Novelli has earned a reputation for project management at an excellent level. A track record of multiple contract awards shows a commitment to long-term relationships, an understanding of what constitutes value to the contracting authority and a dedication to the highest ethical standards.
APRA Porter Novelli understands the highly individual challenges of both mass and targeted communications. The company works closely with colleagues and representatives of different sectors to improve the designing and implementation of its campaigns. Through previous contracts and campaigns, both in government and private sector, the company’s staff have developed an extensive network of contacts which includes journalists in all media, entrepreneurs, government officials and other leading figures from the political, economic and social life of the country.
APRA Porter Novelli is one of the founders and a member of the Bulgarian Association of PR Agencies, which aims to increase the standards in the professional ethics and the quality of the PR services. The Association’s members are leading companies, which have proven their professionalism and correctness in the relationships with the clients.